Search Engine Optimization (SEO) makes it easy for your customers to find you on the internet. Getting a better ranking on search engines is something that everyone wants, but few actually achieve. It is critical that what you put on the internet is relevant to what you do as a company. Here is what you need to know.
1. Clean and Accurate Metadata
As a website is being built, data is generated automatically based on the content that is uploaded. When a person searches for your site in Google, they will see that data as a search result. This generated information can often be too short or too generic to explain your product accurately. It is very important that what they see is exactly what you want them to see. Readability, keywords, ALT tags, and even the URL are all factors that can either help or hurt you. Yoast is a tool that we use for all of the websites that we create here at Active8. This tool tells you what you need to improve on in order to get a better ranking on Google and other search engines.
2. Relevant and Robust Content
Never underestimate the power of content. One of the first questions we ask our clients before creating a website (or any product) is whether or not they have content. When Google looks at a page on the internet, it scans the page for information. Google is able to understand text much better than images, and so the information within text is more valuable than a photo alone. Whenever there is an image on a site, we like to accompany it with several paragraphs of text explaining what it is.
Having different types of content on your site can increase the length of time your audience stays on a page. Using videos on your website (with the right amount of text added) can encourage the user to engage with your page. Displaying a CTA for a free resource or requested feedback can decrease the bounce rate of a site. When you link to other pages of your site instead of linking away, your audience has more time to get to know you. SEO can get your website in front of customers, but the next step is keeping them there.
3. Connections and Sharing
Social Media creates more connections across the internet that Google uses to verify your authenticity and relevancy. Use platforms like Facebook and Twitter to interact with your audience and become more relatable. When you post things that your audience enjoys, they are more likely to share that information.
Creating blog posts about what your company does can be invaluable. Search engines read your social media and blog posts to find relevant keywords that will match your search result with the right audience. Featuring other companies (customers or partners) on your site as a blog post can help boost SEO as well. Connections to other websites show Google that you are trustworthy. Ask other companies to feature you too!
Your audience won’t be able to learn anything about your company if they can’t understand what they are presented with. Optimizing your existing website to run well in a fast-paced world is essential. Websites must load quickly, be mobile friendly, use legible fonts, and feature a design that targets the right people.
As a design company that specializes in marketing, we value the efforts of a well-rounded advertisement. SEO practices are crucial and needed, but ads take your company places that it wouldn’t any other way. Google Ads can be utilized to place your product or service in front of people that are more likely to buy your product. Target users that will click your ad and go to your optimized website where it is easy to make a payment or complete an action. Invest in a platform that people are using every single day: the internet.
Get started today! Active8 is here to help with all of your SEO and advertising needs.